Every startup begins with the spark of a dream, and becomes an all-consuming obsession. We give you the tools to manage it.

In something as complex and unpredictable as entrepreneurship, there aren't easy answers or simple solutions. There’s just an endless stream of questions that you’ll be confronted with.. How do you keep your team motivated? How do you keep your customers happy? How do you manage work-life balance?

All of these will inevitably come up. We equip you with what you need to answer them. Start-up Survival gives you real, honest answers from experienced industry leaders. It's a crash course on how to grow your business successfully, and how you can avoid making the most common mistakes. Unlike other startup books, it’s not some collection of vage axioms or loose theories; it’s a clear guide of Dos and Don’ts, best practices and simple prescriptions that have proven their value to thousands of entrepreneurs before. We call it Start-up Survival, but it’s really about Startup Success!